The Liquidation Edge

Online Cosmetic Sales are Rapidly Growing

Selling discontinued cosmetics online is a growing, profitable market. Did you know that Health and Beauty ranked #2 as the top-selling product category on Amazon, according to a 2018 study by Edison Trends?   The 5 top mass cosmetic brands on Amazon along with their share of total mass cosmetic sales, rank as follows for 2018, according to: https://www.prnewswire.com/news-releases/maybelline-top-selling-cosmetics-brand-on-amazon-for-second-year-in-a-row-with-10-yoy-growth-300761662.html  1.)  Maybelline 11%2.)  L’Oréal 9%3.) Neutrogena 7%4.) Wunderbrow 5%5.) Covergirl 3%NYX and Burts Bees ranked 6th and 7th place, respectively.You'll even find a very robust offering of brand name cosmetics on eBay, with total sales from the Health and Beauty category ranking at 4th place for overall product category sales for eBay, according to a 2018 end of year statistic from Edison Trends.   What does this mean for you, as a reseller?    Purchasing quality liquidation cosmetic lots, that include top-selling brands like Maybelline and L’Oréal, provides you with an opportunity to earn a generous profit when selling in volume through online platforms.  Statistics show that many more consumers are shopping online for convenience and also in search of their hard-to-find discontinued favorites. Companies like Maybelline and L’Oréal frequently release trendy new colors and innovative products, and will discontinue selected items to make room for the latest line.  Liquidation companies, like Wholesale Ninjas, have exclusive access to these discontinued items and provide resale businesses the opportunity to purchase in small lots or as larger pallets at a steeply discounted per unit cost.Brand loyal consumers will scour the internet to find their "must-haves" and are willing to pay more to get their hands on the products they love.  This offers a lucrative opportunity for resellers who purchase discontinued brand name cosmetics from a liquidation supplier.  Remember, for this example, these products were discontinued by the manufacturer because of an update in packaging, change in product color, or product ingredient, and not because they were damaged or defective.   Did you know? 2018 Health and Beauty sales on both Amazon and eBay remained steady through most of the year, even during slower sales months for other product categories. Chart referenced from Edison Tech study https://trends.edison.tech/research/2018-ebay-vs-amazon.html